The Canadian, who has a habit of posting shirtless photos to Instagram, shows off his ripped torso and arms as he reclines in the black briefs.
The singer looked completely at ease as he struck a pose, staring into the distance with hand on hip.
In their individual posters the stars fill in the blank space in their own unique way.
FKA Twigs 'excels' in her Calvins and is seen dancing in flesh-tone underwear while Kendrick Lamar 'reflects' in his Calvins as the rapper is pictured holding a camera.
Of course Bieber shared his own snaps to boast about his modeling gig, and posted a photo of him posing in black underwear as he unveiled the ads on social media on Tuesday.
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